Going to a networking event and collecting business cards is not about quantity but about quality. What do we need to do to get passed the initial meeting to convert the prospect into a client? Once we have the client what techniques could we implement to assure client satisfaction and retention? Most importantly, what needs to happen to create a steady stream of new referrals? This talk identifies specific strategies that can be put into action immediately to assist  in  increasing the development of successful relationships.  Ultimately as the relationships develop profit increase.  The audience will leave with a step by step process to develop a strong marketing and retention plan to help  with ongoing efforts to increase and strengthen client relationships.

In today’s economic climate business owners are looking for new and innovative ways to capture and retain new business. More importantly they want to spend as little money as possible and still increase profits. By going back to basics and embracing some new social media concepts the audience will learn 9 simple techniques that can be applied immediately to increase profits for any type of business. Even one technique when applied properly can produce tremendous results and when applied all together it will immediately transform any business. Each participant will be armed with branding, prospecting, customer service and referral techniques.

Why do some people succeed while others fail? What does it take to actually achieve the goals we desire and what do we need to do to help ensure success? We will create clear distinctions between desire and determination and understand why trying is always lying. Techniques and tools will be provided that can be applied immediately to help in defining each goal and how to outline a daily, weekly, monthly and annual action plan to reach their desired goals. We will uncover the importance of recruiting the right team and looking for support from others to help with focus and accountability. Most importantly, the audience will be armed with ways to overcome adversity, recover from setbacks and techniques to modify actions to help them persevere.

Knowing when to lead and when to follow is only one aspect of good leadership. Learning how to enroll others to follow and help them to develop their own leadership skills so they too can lead is the true source of all real leadership. All successful leaders know that they have not gotten to the top by themselves and no one can excel at everything. Knowing how to put together a team where each participant can lead makes a profound difference in the outcome of any project and is the true qualities of a successful leader. Going into the next decade good leadership ability and the keen knowledge of when to allow others to lead will really set the pace. We will also explore the importance of creating key alliances and joint ventures to ensure success.

What is a reputation and how do you get one or how does it get you? How is it that others see you and what are they saying when you leave the room? How does your reputation affect you and those around you and the opportunities that may or may not come your way? We will propose questions for self evaluation to provoke deep soul searching to help the audience decide how they want to show up in the world. We will also define and explore the concepts of communication, commitment, integrity and responsibility and see how they all interact together to mold how they are viewed by others. They will be provided the opportunity to re-evaluate some of their own core values. Re-invention techniques will be provided that can be applied immediately.

This talk can get slightly ‘R’ rated and will cover customer service at its finest. What does it take to keep the client coming back for more over and over again? What makes a client loyal for a lifetime? What does it take to create an awesome experience? The audience will see their own value through the eyes of the consumer. They will learn many customer service techniques that can be implemented very quickly to provide immediate results. When it comes to quality service cheaper is definitely not better. We will analyze the importance of staff enrollment and how to set up incentive programs to encourage staff participation.